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Privacy Policy

Privacy Policy for The LaVerne Company

Effective Date: August 20, 2025

The LaVerne Company ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (www.laverneco.com), use our services, or interact with us online. By accessing our website or services, you agree to this Privacy Policy. This policy includes specific provisions for residents of Nevada and California as required by state laws.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: When you contact us, book a consultation, or fill out forms on our website, we may collect your name, email address, phone number, company name, mailing address, and any other information you provide.

  • Non-Personal Information: We collect data about your interactions with our website, such as IP address, browser type, device information, pages visited, and time spent on our site, using cookies and similar technologies.

  • Service-Related Information: If you engage our social media marketing, website development, branding, or financial consulting services, we may collect additional data necessary to provide those services, such as business details, financial preferences, or marketing goals.

  • Sensitive Personal Information (California Residents): Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), we may collect sensitive personal information, such as financial data for consulting services, only with your consent and as necessary for service delivery.

2. How We Use Your Information

We use your information to:

  • Provide and improve our services, including social media campaigns, website development, branding, and financial consulting.

  • Respond to inquiries, schedule consultations, and communicate with you about our services.

  • Analyze website usage to enhance user experience and optimize our site.

  • Send marketing communications (e.g., newsletters, promotions), with your consent where required.

  • Comply with legal obligations, including Nevada and California privacy laws, or protect our rights.

3. How We Share Your Information

We do not sell or rent your personal information, including as defined under Nevada Revised Statutes (NRS 603A) or the CCPA/CPRA. We may share your information with:

  • Service Providers: Third-party vendors (e.g., email platforms, scheduling tools like Calendly, or analytics providers like Google Analytics) that help us operate our website and deliver services, under strict confidentiality agreements.

  • Legal Requirements: If required by law, regulation, or legal process, we may disclose your information to authorities or third parties, including to comply with Nevada or California privacy laws.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality, analyze performance, and personalize content. You can manage cookie preferences through your browser settings, but disabling cookies may affect your experience. We do not use cookies for targeted advertising in a way that constitutes a “sale” under Nevada or California law.

5. Your Rights and Choices

Depending on your location, you have the following rights regarding your personal information:

General Rights

  • Access: Request a copy of the personal information we hold about you.

  • Correction: Request updates to inaccurate or incomplete information.

  • Deletion: Request deletion of your data, subject to legal obligations.

  • Opt-Out: Unsubscribe from marketing communications via the link in our emails or by contacting us.

  • Restrict or Object: Request restrictions on how we process your data or object to certain uses.

Nevada Residents (NRS 603A)

Under Nevada law (NRS 603A.340), Nevada residents may opt out of the sale of their “covered information” (e.g., name, address, email, phone number) to third parties for monetary consideration. The LaVerne Company does not sell your information as defined by Nevada law. To submit a verified opt-out request for future changes in our practices, contact us at info@laverneco.com with “Nevada Opt-Out Request” in the subject line.

California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have additional rights, including:

  • Right to Know: Request details about the categories of personal information we collect, use, disclose, or share, and the purposes for these activities.

  • Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., legal obligations).

  • Right to Correct: Request correction of inaccurate personal information.

  • Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising, as defined by the CCPA/CPRA.

  • Right to Limit Use of Sensitive Personal Information: We only use sensitive personal information (e.g., financial data) as necessary to provide our services, with your consent.

  • Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights (e.g., by charging different prices or denying services).

To exercise your California rights, submit a verified request to info@laverneco.com with “CCPA Request” in the subject line or call us at (702) 373-3127. We will verify your identity using information you provide (e.g., name, email) and respond within 45 days, as required by law.

6. Data Security

We implement reasonable security measures, such as encryption and secure servers, to protect your information, in compliance with Nevada and California requirements. However, no online system is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law (e.g., Nevada’s NRS 603A or California’s CCPA/CPRA). For example, we may keep contact details for ongoing client relationships or to comply with tax and legal obligations.

8. Third-Party Links

Our website may contain links to third-party sites (e.g., LinkedIn, Instagram). We are not responsible for their privacy practices. Please review their policies before sharing information.

9. International Data Transfers

As a Las Vegas, NV-based business, your data is primarily processed in the United States. If we transfer data to other countries, we ensure appropriate safeguards are in place, as required by applicable laws (e.g., GDPR for EU residents, CCPA/CPRA for California residents).

10. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children, as defined by the CCPA/CPRA and federal law. If we learn we have collected such data, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements, including Nevada and California laws. We will notify you of significant changes by posting the updated policy on our website with a revised effective date and, for California residents, via email if required by the CCPA/CPRA.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

The LaVerne Company
Email: info@laverneco.com
 

For specific requests related to your data rights, including Nevada opt-out or California CCPA/CPRA requests, please include “Privacy Request” in the subject line of your email.

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